How to Build Your Content Marketing Strategy

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As a content creator:

• Your creation process is a manifestation of this grace called "creativity", to be FRUITFUL.

• When you repurpose your content, you are MULTIPLYING.

• When you distribute it across your social media channels, you are FILLING.

• When you apply compounding principles to amplify visibility, you are SUBDUING.

• And when you gain influence, you can exercise DOMINION in the marketplace.

If you are asking yourself, “What are compounding principles?”

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Here’s the answer:

Subduing involves using data-driven statistics and analytics to learn your audience’s needs. It’s about identifying the type of content they consume most, or the posts that generate the highest engagement, leads, or conversations. These are the pieces that bring you clients or opportunities. Once you uncover these insights, you focus on creating more of that high-impact content.

This act of subduing is about gaining mastery over product-market fit. It’s understanding your audience’s preferences and behaviors through data-driven insights and fine-tuning your content or offerings to meet those needs effectively. This mastery allows you to position yourself in the market—ensuring your efforts yield maximum impact and sustainable growth.

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We can learn this principle of subduing directly from Jesus Himself.

Many read this passage like a storybook, overlooking the profound truth that all Scripture is God-breathed—powerful, alive, and active. And is designed to be deeply applicable to every aspect of life. To truly grasp the meaning of God's Word, we must uncover how it applies in real-life situations—even in something as modern as social media marketing.

Now then, to apply Matthew 13:47-48 to your social media marketing strategy, consider the following:

1.  “All kinds of fish”

Interpretation:

In Matthew 4:19, fish symbolize people. On social media, this represents a vast audience across platforms—people with varying preferences, interests, and needs.

To put this into perspective, Kenya alone had 13.05 million social media users in January 2024, while Uganda had nearly 2.60 million, and Tanzania had 5.65 million. This means that in East Africa, there are nearly 21 million social media users across these three countries alone as of January 2024.

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Actionable Insight:

Create content that casts a wide net, attracting all kinds of people by meeting them where they are.

2. "Net"

Interpretation:

The net represents the act of creating and distributing content. I have an article that expounds on this topic, you can find it here.

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Actionable Insight: 

Your content is your outreach tool. Like a net, it needs to be strategic—targeted yet broad enough to reach potential customers effectively.

3. "Good fish in baskets"

Interpretation: 

These are your potential customers (leads that convert) and loyal customers (repeat buyers).

For example, if you were to sell wigs (or other hair products) at KSh 1,000 each and managed to convert 0.007% of the social media audience in East Africa, which totals nearly 21 million people, you would have successfully converted 1,470 customers. With each customer paying 1,000, your total earnings would amount to KSh 1,470,000. And that’s not even factoring in your repeat customers.

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Actionable Insight: 

Nurture these "good fish" by delivering value, engaging consistently, and building relationships that encourage loyalty.

4. "Throw the bad away"

Interpretation:

The "bad fish" are leads that showed interest but didn’t commit, or customers who didn’t align with your product or service.

Think of these people as your followers—those who consume your content, keep the engagement alive by liking or sharing it, but don’t establish a direct relationship with you. It's like a larger audience count: they’re there, but they’re not truly part of your inner circle, and they don’t contribute to meaningful growth or conversion.

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Actionable Insight:

It's okay to filter out unqualified leads. Focus on retaining and growing your relationship with those who resonate with your mission and offerings.

In Matthew 13:47-48, Jesus teaches that not everyone reached will become a loyal customer—and that's okay. The key is to let your net do the work, identify the valuable connections, and nurture them while moving on from those who aren't the right fit.

A Final Word of Encouragement

If anyone told you that the Scripture is only meant for Sunday church service, they lied to you. God designed His words as a tool to occupy the world until His return. In occupying, we are called to have dominion, just as He commanded in Genesis 1:26-28.

For advice on branding, design-related consultation for a platform or app, or simply want some encouragement—feel free to send an email, or visit my Crunchbase.